NATS: World ATM Congress
As a business NATS are constantly evolving and their biggest challenge is articulating how they can bring benefit to their customers. This year our challenge was to help them move from talking simply about what they do, to talking about how they help their customers solve the complex issues facing them every day. We also had to create it in a format that would both allow successful delivery at the show, yet also appeal to a wider audience.
My role: Lead designer, initial concepts, art directing video shoots, overseeing the app build.
Agency: SAS London
Creative Director: Adam Holloway
Designers: Andy Goode, Louis Weiner, Luke Thompson
Title Animations: Matt Thomas
Developers: Pete Robelou